Distributed Ledger Technology(Dlt) Is A Blockchain-based Registration System. This System
Keeps Track Of All The Records Of Promotional & Transitional Messages Sent By The Senders
Where All The Telemarketers And Entities/Enterprises Have To Be Registered With Operators
And All The Customers And Retailers Are Connected To The Operators Through Telemarketers.
Header Guidelines On DLT
As Per New Guidelines From TRAI, Every Individual/Enterprise Has To Register On Dlt Platform
If They Want To Use Bulk Sms/Voice Services then every header needs to be approved and
registered with the Telecom Operators.
Has Made Dlt Mandatory For Everyone From 1 June 2020. It Means For All Your Senders/Headers
& Sms Templates You Need To Register As An Entity To The Dlt Blockchain Platform.
If Senders Are Not Active On Dlt Platform Message Will Not Be Delivered.
Here, we explain the different type of Headers with examples
Headers that can be used for sending Promotional messages fall under PROMOTIONAL type.
Promotional message means commercial communication that can be sent to a mobile
subscriber whose preferences are not set (not on DND). Or, any commercial communication that
an enterprise can send to an intended recipient after taking consent to send such
messages.
Header (6 numeric): 565690, 787878, 987123, 555555, etc.
Promotional Headers should start with the number that matches with the category (as per DND Preferences).
Headers that can be used for sending Transactional, Service Implicit and Service Explicit messages fall under OTHER types. The same Header can be used against all three types of messages. All These Headers are Case Sensitive.
Transactional: Message which contains One Time Password (OTP) and requires to complete a banking transaction initiated by the bank customer. This is applicable to all banks including national/ scheduled/ private/ Govt. and MNC banks. Ex: TRHDFC, DCBmsg, MkotaK
2.Service Implicit: Messages arising out of customer’s actions or his relationship with the Sender, that is not promotional, and is not in the interest of the customer to block such communications. These messages may or may not be triggered by a subscriber-initiated transaction and will not be blocked for subscribers who have otherwise blocked service messages also.
service Explicit: Any service message which doesn’t fall under the category of service message (Implicit) will be sent only against service explicit, digitally verified/verifiable consent that has been taken from the subscriber by the respective enterprise. Ex: NUTUKI, PRizem, semRTA
OTHER – GovtOnly Govt. entities can register these Headers that can be used for sending Transactional, Service Implicit and Service Explicit messages. Header (3 to 9 numeric and should start with 1): 1444, 19898, 15555, 19090909, etc.
Telecom Regulatory Authority of India (TRAI) The Telecom Regulatory Authority of India (TRAI) has directed telecom operators to re-activate SMS checking filters beginning April 1 and block traffic that does not comply with the regulatory standards. The TRAI in a letter to the telemarketers as seen by ET wrote, “As sufficient opportunity has been given to the principal entities to comply with the regulatory requirements, the consumers cannot be deprived of the benefits of the regulatory provisions. Accordingly, it has been decided that from April 1, 2021, any message failing in the scrubbing due to non-compliance of regulatory requirements will be rejected.”